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Showing posts tagged “Content Strategy” · 295 articles

How To Track Published Articles and AI Search Results Over Time
November 5, 2026·9 min read

How To Track Published Articles and AI Search Results Over Time

How to track each published article over time: indexing, rankings, AI citations and conversions, with a clear timeline for what to expect and when to act.

Website Copywriting That Ranks On Google And Gets Quoted By AI
November 5, 2026·9 min read

Website Copywriting That Ranks On Google And Gets Quoted By AI

Website copywriting for homepages, product pages, pricing pages and about pages: how to write plain, specific copy that readers can scan, Google can rank and AI answers can quote.

Why Listicle SEO Is Losing Power In AI Citations
November 5, 2026·9 min read

Why Listicle SEO Is Losing Power In AI Citations

Listicles still get cited by AI engines, but self-promotional best-of lists often send the recommendation to a rival. What changed in 2026 and what works now.

How A/B Testing A Landing Page Affects SEO Rankings And Conversions
November 4, 2026·10 min read

How A/B Testing A Landing Page Affects SEO Rankings And Conversions

A/B testing a landing page won't hurt SEO rankings if you split traffic the right way. Google's four rules, what AI crawlers see, and how to test safely.

AI Feed vs llms.txt: What Actually Helps AI Engines Understand Your Website?
November 4, 2026·11 min read

AI Feed vs llms.txt: What Actually Helps AI Engines Understand Your Website?

"AI feed" covers at least four different things, from OpenAI's product feed to Microsoft's NLWeb. We checked which ones an engine documents reading, compared them with llms.txt, and tested what shopping answers cite.

How To Write Blog Introductions That Hook Readers And Get Quoted By AI
November 4, 2026·8 min read

How To Write Blog Introductions That Hook Readers And Get Quoted By AI

How to write blog introductions that keep readers and get quoted by AI answers: what reading research says, five intro formulas with before-and-after examples, and the mistakes to cut.

Blog Post Format: A Layout That Ranks In Google And Gets Cited By AI
November 4, 2026·8 min read

Blog Post Format: A Layout That Ranks In Google And Gets Cited By AI

A blog post format you can reuse for every article, built from Google's own documentation: title, intro, headings, lists and tables, FAQ, author box and schema, and what Google says AI features need.

Click-Through Rate By Position In 2026: How Far CTR Has Fallen
November 4, 2026·13 min read

Click-Through Rate By Position In 2026: How Far CTR Has Fallen

Google click-through rate by position in 2026 from Advanced Web Ranking, First Page Sage, Ahrefs, Seer, Backlinko and Pew: how far CTR has fallen with AI Overviews, and why the studies disagree.

Google AI Mode For Marketers: How Agentic Search Changes SEO Planning
November 4, 2026·8 min read

Google AI Mode For Marketers: How Agentic Search Changes SEO Planning

Google AI Mode now books tables, calls businesses and checks out purchases for people. What each agentic feature does and when it launched, where the agents get their data, and how to change your SEO plan.

Why Make It Sound More Human Is A Bad AI Content Prompt
November 4, 2026·11 min read

Why Make It Sound More Human Is A Bad AI Content Prompt

We tested "make it sound more human" against a real brief. The prompt added comfort sentences instead of substance, and a second humanizing pass broke the length limit.

How To Show Up When Buyers Ask AI For Software Recommendations
November 4, 2026·9 min read

How To Show Up When Buyers Ask AI For Software Recommendations

Buyers ask AI for software in six shapes, and each shape is answered from a different kind of page. A 12-prompt test on ChatGPT and Perplexity, and the pages to build.

Types Of Keywords In SEO And How Each One Shows Up In AI Search
November 4, 2026·9 min read

Types Of Keywords In SEO And How Each One Shows Up In AI Search

The main types of keywords in SEO, by intent, length, brand, question and location, with what Google's results and AI Overviews look like for each in October 2026.

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