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Showing Strategy posts · 7 articles

Why AI Search Mentions Do Not Always Become Recommendations
November 3, 2026·11 min read

Why AI Search Mentions Do Not Always Become Recommendations

ADP was named in six of eight payroll answers and picked in none. Drata was named in all eight SOC 2 answers and picked twice. We ran 24 AI answers to find out why a mention stops short of a recommendation, and what moves it.

Building an AI Search Content Engine on Your Own Domain
October 30, 2026·11 min read

Building an AI Search Content Engine on Your Own Domain

A first-person build guide: the five-stage loop that turns a blog into an engine, where these systems die, and the 30-day version I'd start with today.

Owned Content vs Rented Visibility in the AI Search Era
October 1, 2026·11 min read

Owned Content vs Rented Visibility in the AI Search Era

A first-person case for why durable pages on your domain got more valuable as AI answers took over, what rented reach really costs, and the portfolio split.

AEO Vs SEO: Are You Optimizing For AI Answers While Losing Website Traffic?
September 28, 2026·12 min read

AEO Vs SEO: Are You Optimizing For AI Answers While Losing Website Traffic?

Citations up, sessions down: how to tell ambient zero-click decline from self-inflicted AEO damage, and how to rebalance the portfolio so both games get won.

AI Overviews, ChatGPT Ads, And Browser Agents: The August 2026 Shift In Search Visibility
October 30, 2026·11 min read

AI Overviews, ChatGPT Ads, And Browser Agents: The August 2026 Shift In Search Visibility

August 2026 changed search visibility economics: AI Overviews expanded, ChatGPT ads went live, and browsers became agents. What the shift means for SaaS.

How To Compete When SEO Spam Outranks Your Product
September 17, 2026·11 min read

How To Compete When SEO Spam Outranks Your Product

Thin listicles and aggregator spam outrank your genuinely better product. The four fights you can win, and the ones to stop picking.

The Zero-Click Crisis: How SaaS Founders Can Win When 60% of Searches End Without a Click
October 30, 2026·11 min read

The Zero-Click Crisis: How SaaS Founders Can Win When 60% of Searches End Without a Click

60% of searches now end without a click. Here's how SaaS founders can shift from chasing clicks to earning citations and visibility in AI search.

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