November 6, 2026·9 min read
Why AI Search Summaries Are Reducing Publisher Traffic
Why AI search summaries are cutting publisher traffic, from how summaries absorb clicks to who is hit hardest and what opt-outs and payments change in 2026.
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AI + Google Search Insights
Showing posts tagged “Content Strategy” · 295 articles
November 6, 2026·9 min read
Content Audit Template: What To Keep, Update, Merge, Or Delete
A content audit template you can copy: the columns to pull from Search Console and GA4, the rules for keeping, updating, merging, redirecting or deleting each page, and how Google says to remove or redirect pages safely.
November 6, 2026·9 min read
Ecommerce Keyword Research: Finding Product Searches That Convert
Ecommerce keyword research step by step: how to find the product, category and modifier searches shoppers type right before they buy, using marketplace autocomplete, Search Console and Keyword Planner, then map each one to the right page.
November 6, 2026·9 min read
Googlebot Crawl Timeouts And Traffic Drops: How To Diagnose The Damage
How to tell whether Googlebot crawl timeouts caused your traffic drop, from what Google does with timeouts to what an outage leaves behind and how to recover.
November 6, 2026·9 min read
LSI Keywords Are A Myth: What Google And AI Search Use Instead
LSI keywords aren't a Google ranking factor. Where the idea came from (a 1988 patent), what Google has said about it, what its ranking systems actually use, like BERT and passage ranking, and how to write instead.
November 6, 2026·9 min read
How To Boost Google Rankings For Pages Stuck On Page Two
How to boost Google rankings for pages stuck in positions 11 to 20: find them in Search Console, sort each one into one of four problems, and apply the fix that matches, from intent to links.
November 6, 2026·6 min read
Why Reddit Is Going Logged-In: Google's AI Overviews Cut Its Traffic
Reddit stock fell sharply after Google search referrals dropped by more than a million a week in October. Why Reddit is testing a logged-in-only wall, and what it means for AI citations.
November 6, 2026·8 min read
How To Build A Social Media Content Strategy From Your Blog Posts
How to build a social media content strategy from your blog posts: what LinkedIn, Instagram, X, YouTube Shorts and Reddit each reward, which articles fit which platform, a cadence you can keep and how to measure it.
November 5, 2026·9 min read
Can AI-Written Blog Posts Rank In AI Search?
Yes, AI-written blog posts can rank and get cited in AI search. What the studies show, what Google says, and why posts built on model knowledge alone miss out.
November 5, 2026·8 min read
Content Optimization: How To Improve Existing Pages For Google And AI
Content optimization for pages you've already published: how to pick pages from Search Console, fix intent mismatch, rewrite the top answer-first, update facts honestly, and tighten links and structure.
November 5, 2026·8 min read
Content Promotion: How To Get A New Article Seen, Linked, And Cited
Content promotion for a single new article: what to do in the first 72 hours, the first week and the first month, which channels are worth the effort, and how to get links and AI citations over time.
November 5, 2026·8 min read
How To Set A Publishing Cadence For AI Search Visibility
How to set a publishing cadence for AI search: how fresh cited pages are, how often to update buying pages and explainers, and how many new pages to publish.
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