NEWS
News and analysis on product, policy and ranking changes across ChatGPT, Google, Perplexity, Claude, Gemini and Grok.
Bing is retiring NoArchive and NoCache for two new AI preferences. The exact dates, the robots.txt and meta tag syntax, and what happens if you miss them.
OpenAI expanded ChatGPT ads to 89 countries on October 21. A new 10-billion-session study says the economics still trail Google Search. Here's who should test now.
OpenAI turned on automatic ad-creative edits for ChatGPT Ads on October 30, 2026. What it can rewrite, why advertisers are annoyed, and how to check your settings.
Google expanded AI Mode ads to 10 more countries on October 28. Existing Search, Shopping and PMax campaigns qualify automatically, with no opt-out and no separate reporting line.
Google quietly moved AI Overviews into the right column for brand searches, the spot knowledge panels used to own. What changed, who spotted it, and what to check about your own brand.
Google and Bing both now back a shared robots.txt token for opting out of AI training. What the token does, the Google-Extended catch, and what to set today.
Four ranking-volatility spikes hit in under three weeks and Google still hasn't confirmed a core update. The dashboard, the dated spikes, and what to check now.
Perplexity's Computer agent now analyzes Shopify sales, builds Meta ad campaigns, and sends Klaviyo email from one request, with approval gates on every action.
Reddit stock fell sharply after Google search referrals dropped by more than a million a week in October. Why Reddit is testing a logged-in-only wall, and what it means for AI citations.
Shopify's Fall '26 Edition moves checkout inside AI shopping agents through Shop Pay. Here's what actually changed and the fixes worth making before BFCM.
Google is testing AI Mode as the default search experience. The zero-click math, which SaaS queries are exposed first, and how SEO changes if it ships.
Google's August 2026 spam update rolled out August 18-21 and made top-10 URLs 1.8x more likely to vanish from the top 100. The diagnosis playbook.
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