NEWS
News and analysis on product, policy and ranking changes across ChatGPT, Google, Perplexity, Claude, Gemini and Grok.
Google shipped the Open Knowledge Format on June 12 with zero fanfare. What the spec contains, the MCP and llms.txt map, and an honest read on the SEO angle.
The May 2026 core update wrapped June 2. Sixty days of data later: the intent reset, the missing recoveries, and the AI Overviews subplot.
Ahrefs shipped Bot Analytics in April. What the four reports actually tell you, the killer 23x conversion stat, and how to read the crawl-to-referral gap.
Perplexity's US mobile DAU fell 65% in six months. Here's where the users actually went, by name, with the data behind each destination and the founder read.
Adobe paid $1.9B for Semrush, and Enterprise AIO is the trophy. What it does well, where the community is angry, and how challengers should read the moment.
Ramp's June data has Anthropic at 41% of US businesses vs OpenAI's 39.5%. What the enterprise overtake means for AI citation strategy in the second half of 2026.
Claude Sonnet 5 shipped June 30 with an agentic-search benchmark at the center of the launch. What it means for citations, crawlers, and your docs.
Gemini 3 now runs AI Overviews for 2.5 billion users, and top-10 rankings' citation share fell from 76% to 38%. What shipped, and what to do this week.
Google shipped Omni Flash with native audio on June 30. It's a generation model, but the AEO signal about video and audio citations is loud.
Google AI Mode just crossed 1 billion users and the UK forced its first publisher opt-out. Here's what changed for SaaS visibility and what to do this week.
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