GUIDES
In-depth guides to building traffic from Google and AI search.
Shopify SEO from real ranking pages: we pulled the Shopify collection and product pages that rank on Google for eight product searches, and the Shopify product page ChatGPT cited, to see what they have in common.
How to rank on ChatGPT using what OpenAI itself documents: the crawler it needs, how it rewrites searches, how product and local results are picked, and the memory layer underneath it all.
A practical guide to ChatGPT for SEO with seven copy-paste prompts that work on your own Search Console exports, from low-CTR titles to cannibalization.
LLM SEO strategies that get you cited, built from a real run of 10 buyer questions through ChatGPT search: the searches it wrote, the pages it read and the few it cited.
A SaaS SEO playbook for B2B teams, built around the pages software companies need and the order to build them, from pricing and comparisons to docs and guides.
A demand gen lead's guide to AI search: how to see AI-referred pipeline in GA4 and HubSpot, what AI Overviews are doing to paid and organic clicks, whether to test ChatGPT ads, and what to publish first.
A symptom-first AI search optimization playbook: six plays for when AI engines can't read your site, won't cite it, describe you wrong or drop you overnight.
A practical setup guide for running SEO from Claude Code and Cursor with MCP: the exact commands and config files, prompts that work, and the guardrails that keep an agent from publishing without you.
A startup CMO's first 90 days in AI search: what to check before spending, the one number to give the board, the pages to publish first, and what to ask vendors.
Answer engine optimization in 2026: how ChatGPT, Perplexity, Claude and Google pick sources, the work that earns citations, what to skip, how to measure AEO.
A guide to generative engine optimization: where GEO came from, how AI engines pick sources, what works, what to skip and how to measure it, with 2026 data.
A founder's first month in AI search: the 20-question test to run by hand, the pages to publish first, the tactics to skip, and how many hours it really takes.
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