GUIDES
In-depth guides to building traffic from Google and AI search.
Reddit marketing without getting banned: we read the rules of 17 subreddits where businesses want to be seen, counted what each allows, and turned it into a plain playbook for accounts, replies, disclosure and timing.
AI content creation that ranks and gets cited, built from 171 AI Overview citations across 41 searches and Google's October 2026 guidance: what cited pages had, what they didn't, and a seven-step process.
Content marketing for agencies in 2026: what the market pays for writing versus strategy, how to staff a content retainer with AI in the mix, and how to prove it works now that Search Console shows AI impressions.
SaaS content marketing built from 15 real buyer searches: who ranks and who AI Overviews cite at each stage, where software companies win on their own sites, and where Reddit and review lists win instead.
SEO competitor analysis as a worked example: we ran a real keyword gap between two help desk tools, found why volume-sorted gap lists mislead, and checked who Google's AI Overviews cite on the searches that matter.
SEO for dentists in 2026, built from what Google actually shows for dental searches: map packs for hiring searches, AI Overviews for questions, and the practice pages, profiles and reviews that win both.
SEO for real estate agents in 2026, built from what Google shows for real searches: where Zillow can't be beaten, where local agents rank first, and which pages AI Overviews cite for cost and neighborhood questions.
AI search changes the brief, the refresh calendar and the monthly report more than the rest of content ops. Where a content ops lead should start, week by week.
Ecommerce AI SEO built from a real test: we ran 10 product questions through ChatGPT search, and 24 of the 34 pages it cited belonged to brands and stores. Here's which store pages won and how to build them.
Ecommerce SEO in 2026, built from what actually ranks: we checked 8 product searches on Google and found collection pages beat product pages 23 to 1, while ChatGPT cites product pages most. Here's how to build for both.
SEO for law firms in 2026, built from what Google and ChatGPT actually show for legal searches: the map pack for hiring searches, AI Overviews for questions, and why your practice area decides how hard this gets.
SEO for small business in plain words: the jobs that bring in customers, ranked by how much each returns per hour, what Google says you can skip, and how to judge an agency before you pay for a year.
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