GUIDES
In-depth guides to building traffic from Google and AI search.
Guest post outreach that gets replies: what 61 real 'write for us' pages ask for in a pitch, a pitch template built from their rules, and the mistakes that get pitches ignored. Checked October 19, 2026.
How to get high quality backlinks in 2026: what we found checking the 344 sites linking to pages that rank first, a five-minute quality check, and five ways to earn the links that count.
How to increase website traffic from Google and AI search in 2026, built on a 30-question test of which pages Google, AI Overviews and ChatGPT actually send people to.
Outsource link building without wasting the budget: what per-link vendors, agencies and PR platforms charge, what Google's spam policy says about each, and what five links a month really costs. Checked October 19, 2026.
Perplexity ads are gone: it phased them out in late 2025 and isn't selling new ones. What that means for B2B visibility, and how it compares with ChatGPT.
Voice search optimization for 2026, when Siri, Gemini, Alexa+ and ChatGPT answer out loud. A 15-question test of spoken vs typed local searches shows what changes and what to fix.
A checklist for traffic drops from ChatGPT, Copilot and DuckDuckGo: rule out tracking, compare engines, check status pages and Bing, test crawler access, then fix what's yours.
AI search for HR tech in 2026: what ChatGPT and Google's AI Overviews cited for 12 HR software questions, why hidden pricing costs you, and the plays HR vendors can run.
How to get cited by AI search the clean way: what ChatGPT cited across 24 buying answers in our test, the pages that earn it, and where Google draws the spam line.
A head of growth's guide to AI search: how to size the channel, track signups from ChatGPT, run it as an experiment with a holdout set, and what to ship first.
Long form content, measured: we checked the length of 91 ranking and AI-cited pages across 14 searches to see when 3,000 words wins, when 600 words wins, and how to pick the right length for a page.
Long tail keywords, with real data: we pulled 666 keyword ideas for one product, found nearly half were the same search reworded, and checked which long tails cost more per click, rank easier and show AI answers.
THE SIGNAL
Get the latest on AI citations, Google rankings, and content strategy.
No spam. Unsubscribe anytime.