GUIDES
In-depth guides to building traffic from Google and AI search.
A blog post format you can reuse for every article, built from Google's own documentation: title, intro, headings, lists and tables, FAQ, author box and schema, and what Google says AI features need.
Where to find the GEO paper PDF, what its tables actually found, what held up after 2023, and a checklist built from its nine tested methods for B2B SaaS pages.
Google AI Mode now books tables, calls businesses and checks out purchases for people. What each agentic feature does and when it launched, where the agents get their data, and how to change your SEO plan.
Should you block AI crawlers? Most businesses should leave search and user bots open and decide on training bots deliberately. What 20 big sites do, and where blocks leak.
Buyers ask AI for software in six shapes, and each shape is answered from a different kind of page. A 12-prompt test on ChatGPT and Perplexity, and the pages to build.
How to find your sitemap on Shopify, Webflow, Wix, Squarespace, Ghost or a custom site, submit it to Google and Bing, and check in each report that it actually worked.
The types of backlinks explained from Google's own docs: editorial, guest post, directory, resource, sponsored, UGC, nofollow, forum, PR, image and internal links, and which still help rankings and AI citations.
The main types of keywords in SEO, by intent, length, brand, question and location, with what Google's results and AI Overviews look like for each in October 2026.
Yes: two free tools and a paid tracker called HubSpot AEO. What each one checks, what it costs, which AI engines it covers, what early users say, and where it stops.
How to see your backlinks in Google Search Console: where the Links report lives, what its three external-link tables show, how to export up to 100,000 links, and what the report leaves out.
How to build backlinks in 2026, method by method, with an honest time cost for each: mention reclamation, journalist requests, resource pages, broken links, guest posts, directories and data assets.
We asked ChatGPT's search model and Perplexity ten help desk buying questions. One challenger showed up in 15 of 20 answers, a similar rival in none. What separated them, and the steps that follow for your own brand.
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