GUIDES
In-depth guides to building traffic from Google and AI search.
Is Perplexity good for marketing? A scorecard of the six marketing jobs Perplexity claims on its own enterprise page, what holds up and what to verify, plus Perplexity as a place to get cited.
How to monitor AI citations and brand mentions with the scheduled tasks ChatGPT, Perplexity, Google, Gemini, Claude and Grok now ship, checked against each one's docs, and where they fall short.
We asked Perplexity eight version-sensitive developer questions and checked the answers against official docs. Then we walked through the API change, the Search API, the CLI and the three MCP servers dev teams keep mixing up.
A field guide to Google's SERP features in 2026: AI Overviews, AI Mode, featured snippets, People Also Ask, the local pack, Top Stories and more, what each is, what changed this year, and what you can influence.
Why Reddit citations dropped in AI search: Ahrefs' October 2026 study shows ChatGPT went from citing Reddit in 1 in 5 answers to 1 in 43 over six months. What changed, which engines it hit, and what to do now.
We gave ChatGPT's model six everyday SEO jobs and checked every answer against real data. It wrote clean meta tags and schema, and it got search volumes and Google rankings badly wrong. Here's where it fits.
We sent eight everyday developer questions to OpenAI's search model and to Perplexity and sorted every citation. Docs and vendor pricing pages won. Here's the docs-first workflow that follows, runnable from a terminal.
Google E-E-A-T explained from Google's own documents: what experience, expertise, authoritativeness and trust mean, whether E-E-A-T is a ranking factor, and what it means for AI answers.
What Google Preferred Sources is, how the feature grew from Top Stories into AI Mode and AI Overviews, how readers and site owners use it, and what it means for brands outside news.
What Google says about machine-translated pages, the hreflang setup a DeepL workflow needs, the mistakes we found on live multilingual sites, and which translated pages to review, noindex or never translate.
How to find the right contact for link building outreach and get replies. We checked 45 real link-prospect sites on October 20, 2026: most named the author, but only 4 showed a person's own email address. Plus Gmail's sender rules and what the reply data says.
What Framer already does for AI crawlers, the plan limits and publishing habits that trip teams up, and how to get articles into your Framer CMS without clicking Publish yourself.
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