GUIDES
In-depth guides to building traffic from Google and AI search.
Which Google search operators still work in 2026, tested on October 19: site:, filetype: and OR held up, cache: is gone, and related:, info: and link: now act like plain words. Plus SEO research recipes, and what happened when we typed operators into ChatGPT.
Topical authority for AI search: what it means, what Google has said about it, why AI engines cite focused sites, and how to build and measure it on your site.
Traffic dropped after a Google core update? How to tell a ranking loss from clicks lost to AI Overviews and AI Mode, using Search Console, dates and one test.
Zero click search and AI answers hide most of your visibility from analytics. What B2B SaaS marketers should track now, where the data lives and how often.
How to add AI search services to an SEO agency: what 14 agencies publicly charge for GEO and AEO work in 2026, what their packages include, and a three-layer offer clients will pay for.
Brand sentiment analysis for AI search: we asked ChatGPT and Google's AI Overviews 48 questions about 24 brands. Your own site wins the praise, while review sites and Reddit write the complaints.
Content creation for brands, built from what Google and AI answers actually use: 54 brand pages ChatGPT and AI Overviews cited for 24 brands, plus 12 how-to questions where brand guides took 74% of AI Overview citations. A process that starts with pricing, help and comparison pages.
Do AI humanizers help SEO? We ran a 118-word pricing paragraph through a humanizer. It kept every price but grew 39%, dropped one use of the keyword, added two claims the source never made and wrote "powerful power dialer." What Google says, and what to do instead.
How brands show up in ChatGPT, Gemini and Perplexity: the four ways a brand gets into an AI answer, how each engine differs, and how to check and change yours.
How large language models work, in plain English: tokens, training, retrieval and sampling, each tied to what it means for your content. With our tokenizer check of 15 brand names and a test that asked ChatGPT the same five questions three times.
Local link building for small businesses, checked against real data: we looked at the links of 64 plumbers, roofers, dentists and HVAC firms in Google Maps. Most had no real local links at all, so a few chamber, association and sponsor links stand out.
How to find low competition, high intent keywords you can actually win. We checked 164 buying keywords across eight topics and found the difficulty score helps a little, but the topic and the results page tell you far more.
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