
GEO Is Dead, SEO Is Dead — What's Next? A Serious Answer
The GEO-is-dead / SEO-is-dead / AEO-is-the-new-thing acronym cycle is exhausting and mostly wrong. Here's the honest read on what's actually working in AI-era search optimization in H2 2026, why the acronym you use matters much less than the tactics you ship, and what a serious answer to 'what's next?' actually looks like.









