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Showing posts tagged “B2B Strategy” · 106 articles
Content marketing for agencies in 2026: what the market pays for writing versus strategy, how to staff a content retainer with AI in the mix, and how to prove it works now that Search Console shows AI impressions.
A demand gen lead's guide to AI search: how to see AI-referred pipeline in GA4 and HubSpot, what AI Overviews are doing to paid and organic clicks, whether to test ChatGPT ads, and what to publish first.
A startup CMO's first 90 days in AI search: what to check before spending, the one number to give the board, the pages to publish first, and what to ask vendors.
Leaving Loganix? Your links stay live, so the work is the record: build a link inventory, copy shared reports, time the 30-day notice, then set up RankControl.
Procurement pros now shortlist suppliers with AI engines. The manufacturer playbook: specs out of PDFs, capability facts, distributor consistency, proof.
A buyer's guide for owners with an SEO retainer: the updated scope of work, legacy-package red flags, and the 20-minute monthly self-check that keeps everyone honest.
Clients are asking how to show up in ChatGPT and most cannot say what they mean. A first-person guide to defining, piloting, and reporting the service.
A buyer-side verdict on the GEO agency market: what is real, what is repackaged, what is snake oil, and the six questions that sort one from the other.
A VP of Marketing's first 90 days on AI search: what to tell the CEO, how to turn one bad ChatGPT screenshot into a number you can defend, who owns it, what to buy.
Five SEO tools a small marketing team can actually run in 2026, checked on each vendor's own pages: what they cost per seat, what changed this year, and which job each does.
The 20-item vendor checklist: access, money pages, the review corpus, freshness, and measurement, ordered by payoff and built for a quarter of Fridays.
The agency playbook for honest AI search work: scope the surface per vertical, promise leading indicators, ship the deliverables that move answers.
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