
Google Search Volume Is Down 15%: What Marketers Should Do Now
US Google desktop searches per user fell ~20% YoY per Datos/SparkToro. Global search usage declined ~3% per DataReportal. Google itself claims all-time-high query volume. Zero-click hit 68%. The 15% headline is a synthesis of a much messier picture. Here's what the real data says and what to do about it in H2 2026.










