
What I Learned From Publishing Thousands Of AEO Articles
Ten lessons from running an answer-engine content operation at scale: what compounded, what evaporated, and what I'd do differently starting today.
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Showing Opinion posts · 22 articles

Ten lessons from running an answer-engine content operation at scale: what compounded, what evaporated, and what I'd do differently starting today.

The honest yes-but answer: SEO still pays in 2026, the clicks math changed, and the version worth doing is the one that feeds AI answers too.

The spam industry is retooling for AI answers: citation farms, seeded threads, guaranteed-citation agencies. What survives the purges that follow.

AI SEO optimization in 2026 has split from the hack era: what the GPT-5.6 shift, agent browsers, and per-engine measurement mean for the work now.

The GEO-is-dead / SEO-is-dead / AEO-is-the-new-thing acronym cycle is exhausting and mostly wrong. Here's the honest read on what's actually working in AI-era search optimization in H2 2026, why the acronym you use matters much less than the tactics you ship, and what a serious answer to 'what's next?' actually looks like.

Perplexity's share of AI referrals fell from 19.7% to 6.9% while its ARR tripled. What's actually happening, and how SaaS founders should split AEO effort in 2026.

Search volume can't see the buyers asking ChatGPT for recommendations. Why keyword research stopped mapping to real demand, and what replaces it.

Agentic engine optimization is the newest acronym in AI search. Here's what's hype, what's real, and what SaaS founders should actually do about agents.

Most SEO agencies still report on keyword rankings while your buyers ask ChatGPT. Here's why the generic agency model is dying, and how to build a stack that works.

Most GEO advice is reckless. Here are the specific tactics that tank your Google rankings, why killing SEO kills AI visibility too, and how to optimize for both.
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