GUIDES
In-depth guides to building traffic from Google and AI search.
Seven signals, checkable in an afternoon, that tell you whether AI engines are discovering and recommending your product before buyers ever reach your site.
Travelers plan trips in ChatGPT and Gemini now, then double-check the answers. The playbook for hotels, operators, and DMOs to become the cited source.
Not a new channel, a new layer: where GEO plugs into a B2B SaaS growth model, who should own it, what it costs, and the KPI ladder that makes it fundable.
The persuasion kit for AI search work: a one-page business case, the 90-day pilot frame, evidence artifacts that convince, and answers to five objections.
Half the AEO advice circulating today died in the last four model updates. The tactic graveyard, the practices that survived everything, and the filter for what's next.
Both charts are right. The four numbers your meetings keep conflating, why they move in opposite directions, and the reporting template that ends the argument.
The verification timeline for migrations: what evidence to capture before launch, what to check the day of, and how to tell real damage from ordinary churn after.
I ran the 2019 checklist and the 2026 additions on the same page and kept a ledger. The honest split, what the extra steps actually buy, and where they can't help.
One operating guide for Google's three search surfaces: how B2B SaaS sites win organic, AI Overviews, and AI Mode by mapping each to the buyer journey.
Follow the institutions instead of the discourse: what Google's guidance, job postings, tool suites, and team structures say about where GEO is actually landing.
Google answered this one directly, twice, in writing. The full record of what they said, the four-part reasoning underneath it, and what actually moves citations.
Security buying is skeptical, peer-driven, and trust-gated, and AI assistants entered the evaluation anyway. The six plays that work in this vertical.
THE SIGNAL
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